Are you a photographer looking to get more leads for your commercial photography business? In this episode, we're talking about Google Ads. We'll cover the pros and cons of using paid ads, the crucial research you need to do before you start, and a simple strategy that ensures your ads actually work for your business.
Three Things You'll Learn in This Episode
• The key difference between Google Ads and other marketing methods for commercial photography. Discover why ads give you instant results, what the downsides are, and how they can either be a fantastic investment or a total waste of money.
• The crucial maths you need to do before you spend a penny. We'll break down the simple calculation that will tell you exactly how much you can afford to spend on ads to ensure you always turn a profit.
• The one thing you must get right for your ads to work. Find out why simply sending people to your homepage is a disaster and how to create a simple, effective flow that turns clicks into paying customers.
Commercial Photographer: Your Guide to Marketing, Creativity and Growth