The Bunker – News without the nonsense

Do junk food advertising bans work?

Jan 22, 2026
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INSIGHT

Policy Targets Products, Not Brands

  • The ban targets specific products scored by a nutrient profile model and blocks their ads before 9pm on broadcast and anytime on paid online services.
  • The law still allows many branded adverts because it only bans identifiable products, not brands, weakening its reach.
INSIGHT

Brand-Only Loophole Undermines Ban

  • The 'brand only' loophole lets companies advertise logos, mascots and slogans without showing specific banned products.
  • Beverley O'Hara warns this preserves advertising influence because brand cues alone shape habits and preferences.
INSIGHT

Digital Marketing Is The Bigger Problem

  • Daytime linear TV matters far less now because children mainly encounter marketing via live streaming and influencers.
  • The new rules do not cover influencer content and many digital exposures remain unregulated.
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