The Importance of Communicating Business Outcomes

Technical professionals, particularly in security and IT, should focus on communicating in terms that resonate with business objectives. Establishing a clear linkage between technology initiatives and business outcomes can help garner necessary support and funding for projects. Instead of using technical jargon that may confuse decision-makers, presenting information in relatable business terms enhances understanding and trust. For example, rather than merely proposing a new security measure, explaining how it aligns with corporate objectives or compliance requirements can significantly improve engagement with business leaders.