#617: Building Loyalty with Benefit Loves: Insights from Rachel Mercer, Loyalty Operations Manager at Benefit Cosmetics
Nov 20, 2024
38:54
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This episode focuses on Benefit Loves… the loyalty programme from Benefit Cosmetics. Members can book treatments, earn Hearts for rewards and discover new products first. With Rachel Mercer, the Loyalty Operations Manager at Benefit Cosmetics for the UK and Ireland. She has worked at Benefit for 2.5 years and worked on launching the programme and is now managing it and the strategy going forwards.
Today we will be learning about her favourite loyalty programmes, how Benefit Loves… is building member engagement and all about their plans for the future.
Let's Talk Loyalty