Alex Shumway-Jones, AVP of Omni Channel Sales at AT&T, shares how to build a culture of experimentation informed by data. Knocking on doors was the most productive sales tactic but today, data is how teams blow past quota. Case in point: it completely revolutionized AT&T’s sales motion. Alex reveals the power of putting data directly into the hands of your sellers and explains how you can ensure your team is data literate.

Key Takeaways:

08:25 - 11:25 What drove Alex to join inside sales

11:52 - 15:52 How AT&T is leveraging data for productivity

21:51 - 22:34 Data Breakout: Data as a powerful asset

26:39 - 28:39 2022: More ideas, more innovation, more distribution

29:31 - 30:20 This week's micro-action: Putting data in the hands of your sellers

Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect with Alex Shumway-Jones: https://www.linkedin.com/in/alex-shumway-jones-3a04b016/