Episode 41: Shay Cochrane - Productizing a Service

Today’s guest is Shay Cochrane, founder of the SC Stockshop and Social Squares. If you’re not familiar with those brands, the SC Stockshop is a 'styled stock' photography shop that provides access to premium styled stock photography for your brand, while Social Squares is a membership that provides monthly access to styled stock photos for things like social media and blogging.

I’m really excited about this episode, and it’s a bit different than the others. Shay and I are chatting about how she stopped trading her hours for money, and turned a service-based business into a product based business. Before SC Stockshop, Shay was doing brand and product photography for creatives businesses—until a remark from one of her clients led to an idea that eventually turned into the SC Stockshop.

Shay shares a lot of great business wisdom as she walks us through founding SC Stockshop and Social Squares.

For the show notes and access to more resources, go to: https://daveyandkrista.com/btb-shay-cochrane-episode-41/