SchoolCEO: K-12 Marketing + Communications The Complete Guide to School Marketing: Season 3 Recap
11 snips
Mar 27, 2025 This recap dives into essential themes of school marketing, emphasizing branding and community engagement. It highlights transformative insights that can reshape how communities perceive their schools. Listeners receive practical strategies to implement these concepts effectively. The discussion sets the stage for an exciting new format, encouraging schools to elevate their marketing efforts.
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Underwood's Brand
- In the 1800s, William Underwood faced a trust problem with his canned foods.
- He solved this by creating America's first brand, Underwood's Deviled Ham, establishing trust and quality.
School Marketing Advice
- Share authentic stories showcasing your school's values.
- Empower your staff to become brand ambassadors and connect all marketing efforts to your core message.
Two-Way Communication
- Effective communication requires both speaking and listening.
- Listening shows respect, builds trust, and allows for better understanding.