Ralph Burns and Lauren Petrullo take us into the fascinating world of email deliverability and lead quality, providing insights and tips for businesses looking to optimize their sales funnels. Ralph and Lauren debate the merits of vanilla ice cream while breaking down complex marketing strategies into digestible, actionable steps. From leveraging tech-savvy automation techniques to the importance of proof of life in email campaigns, the duo guide listeners through practical solutions to common marketing challenges. Tune in for a lot of tactical advice that could revolutionize your approach to lead generation and conversion!

Chapters:

00:00:00 - Welcome to Perpetual Traffic: A Business and Marketing Podcast
00:00:38 - Unraveling the Telegram Thread: Our Community Insights
00:02:45 - Email Delivery and Lead Quality: The Deep Dive Begins
00:07:24 - Personalized Emails: Strategies for Better Segmentation
00:09:33 - High-Quality Lead Forms: Crafting the Perfect Questions
00:13:17 - High-Intent Lead Forms: Balancing Quantity and Quality
00:16:49 - Audience Engagement: Boosting Email Interaction
00:19:02 - The First Email: Setting the Stage for Engagement
00:24:13 - Effective Calls to Action: Maximize Your Email Impact
00:26:10 - Lead Scoring and Tracking: Techniques for Success
00:28:22 - Automating Sales and Marketing: Best Practices
00:29:31 - Building Your Automation Team: Roles and Responsibilities
00:34:10 - Specialization vs. Cross-Functional Roles: What Works Best
00:36:00 - Social Media Strategies: Driving Sales and Engagement
00:41:03 - Paid Traffic Conversions: Optimizing for the Right Events

LINKS AND RESOURCES:

Gorgias
Episode 494: Top Ways Your PPC Spend Is Being Wasted With John Moran
Episode 543: How To Sell A $250,000 Product With And An 8X ROAS On Google With John Moran
PT on Telegram
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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