266 - How to Say the Thing You’ve Been Afraid to Say in Your Marketing (And Why It Changes Everything)

What if the one thing that could transform your marketing… is the thing you’ve been too afraid to say?

In this episode, Suzi Dafnis and Michelle Falzon explore “The Unspoken Truth Effect” — that powerful shift that happens when you stop filtering and start speaking your truth in your marketing.

If you’ve ever softened your message, held back from taking a stand, or avoided sharing something vulnerable or “too out there” — this episode is for you.

We’ll show you why saying the bold, true thing can be one of the most effective moves you make as a business owner… and exactly how to do it in a way that builds connection, not controversy.

Whether you’re sitting on a contrarian opinion, a spiritual belief, a polarising position, or a deeply personal story — it could be the very message your ideal client has been waiting to hear.

Listen to This Episode to Discover:

• Why holding back your truth can quietly sabotage your marketing
• The most common types of messages women tend to filter (and how to spot yours)
• How to say something bold without alienating your audience
• Real-world stories from women who’ve said the hard thing — and what happened next
• How to identify your unspoken truth
• What to do if you’re feeling the pull to be more real, raw, or radical — but unsure how to start
• The ripple effect of unfiltered messaging on your offers, leads, confidence and growth
• Our 3S Framework for expressing vulnerable, opinionated or polarising messages with integrity
• And much more…

Also Mentioned in This Episode:

Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now

Join the HerBusiness Network Find out what this is Australia’s leading network for women business owners. Join Now

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Anne Maree Wilshire – voice coach and energetic alignment mentor

Amanda Paul, Brand Injection – lead-gen copywriter for property developers