The Bid Picture with Bidemi Ologunde cover image

The Bid Picture with Bidemi Ologunde

230. Shein's Growth & TikTok's Power Over Corporate Decision-Making.

Jul 20, 2023
12:29

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In this episode, host Bidemi Ologunde talked about how Shein, a fast-fashion giant, is disrupting the market and closing in on the sales numbers of Zara and H&M. The company’s co-founder attributes their ability to offer incredibly low prices to their minimal inventory surplus. He also explored the power TikTok holds over American companies. With a user base of a billion people, the social media platform has morphed into a gigantic focus group, causing a disruption in business cycles, and revolutionizing corporate research and development

Part 1: "Dresses under $5." (1:04)
Part 2: "Most of the trends fade within weeks." (6:04)

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