Short Takes: Building a Health(y) Business in Rural India

Meet Sumit Sinhal, founder and director of Kin’s Health, a growing healthcare company located in West Bengal, India, at the foot of the Himalayas. While most entrepreneurs would see obstacles in delivering care to this remote region, Sinhal’s passion, innovation, leadership, and strategic vision are creating opportunities — for both patients and doctors. 

India is infamously known as the diabetic capital of the world with over 80 million people suffering from the disease and an equal number who don’t even know they have it. In 2011, Sinhal’s company set out to change that statistic with early detection care and has since expanded to provide cutting-edge healthcare, including telemedicine and wearable devices, to underserved and hard-to-reach communities.

While working in remote regions has its advantages (less competition, for example), recruiting skilled staff can be a challenge. As a leader, Sunhal realizes the importance of creating a shared vision that extends beyond the founder.

“One of the most important stakeholders that you have is that of employees, especially in a service industry, that of healthcare. It is very important to have exceptionally trained employees to make sure that they understand the vision of the company. What is it that you intend to do? What is the passion behind doing everything that you do?” Sunhal says.

While Sunhal and his team are meeting the needs of underserved patients, they’re also empowering doctors to become entrepreneurs themselves. “We want to become the business partners for doctors, help them become docpreneurs , be a digitally savvy business, and provide the best of care that patients could possibly receive” he explains.

Hear how Sunahl is creating impact, embracing technology, and using innovative solutions to build his business and provide a model of care in other underserved regions.

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