Email Strategy for 2025: What You NEED to Know as a Marketer

Email is still one of the most powerful revenue drivers in a smart marketing strategy - but most marketers aren’t using it to its full potential.

In this episode, I’m joined by Emily Claire, founder of The 10K Email Club and copywriter behind top-performing email campaigns for brands like Clue. She’s on a mission to help business owners write emails that convert without sounding like a sales robot.

We’re digging into what marketers and Fractional CMOs need to know about leading strong email strategy in 2025, including:

• How to write emails people actually want to open and read
• What to prioritize when building or optimizing a client’s email program
• Why most newsletters fall flat and how to fix them
• What metrics matter now (and what to ignore)
• How to collaborate effectively with copywriters as the strategic lead

If you're ready to take email seriously this year, either for yourself or for your clients, his episode will help you do it smarter, faster, and with way more confidence.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently lead, land high-ticket clients, and build the business you want.

🎓 Join the waitlist → Fractional CMO School