The Innovative Agency 169. Account Management for Agencies, with Taylor McMaster
Could your agency be doing more to retain clients?
In this episode of the Innovative Agency podcast, we are joined by the founder of DOT & Company, Taylor McMaster. She and her team help digital marketing agencies keep their clients happy—and keep agency owners focused on what they do best—with full-service client account management (CAM) services. During our conversation, she shares her insights on hiring the best account manager for your agency.
What you will learn in this episode:
- How to gauge how many account managers your agency needs
- Why hiring an account manager is crucial for client retention and agency growth
- When is the right time for an agency to hire their first account manager
- How to set your account management team to be successful in their roles
- What skills an account manager needs to have that are non-negotiable
Bio
Taylor McMaster is the founder of DOT & Company where she and her team help digital marketing agencies keep their clients happy—and keep agency owners focused on what they do best—with full-service client account management (CAM) services.
Taylor leads a team of Client Account Managers at DOT & Company, training the CAMs to work with different agencies. To date, they have helped dozens of digital marketing agencies free up their time to prioritize the money-makers in their businesses, while the DOT & Co. team ensures their client experience is smooth like butter.
She is also the host of The Happy Clients podcast, where she interviews top names in the industry, diving deep into what makes clients happy in the agency world.
Resources:
- Website: www.dotandcompany.co
- Facebook: https://www.facebook.com/dotandcompany
- LinkedIn: https://www.linkedin.com/in/taylormcmaster/
- Twitter: https://twitter.com/CompanyDot