This Is Hell!

Israel's $1 Billion Hasbara Influence Machine since October 7th / Nick Cleveland-Stout

Aug 25, 2026
Nick Cleveland-Stout, researcher at the Quincy Institute who studies foreign influence, unveils Israel’s post-October 7 shift to a $1B public diplomacy and digital influence push. He discusses AIPAC versus direct government spending, covert disclosures and FARA gaps, AI-driven tactics and WhatsApp operations, and why overseas messaging can backfire politically.
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INSIGHT

AIPAC Spending Masks State-Level Influence

  • AIPAC's high-profile electoral spending obscures parallel Israeli state spending; AIPAC began direct candidate funding around 2022 to shore up waning progressive support.
  • That electoral turn aimed to blunt losses from BDS and progressive criticism before October 7.
INSIGHT

Novel Digital Tactics Targeting Social Media and AI

  • Israel pioneered new digital influence tactics: paid influencers, mass texting, training chatbots, and planting websites to shape AI outputs.
  • Nick flags Clock Tower X and similar contractors building networks to affect chatbot knowledge and search results.
INSIGHT

Disclosure Exists But Is Practically Hidden

  • FARA legally requires disclosure of state-sponsored messaging, but disclosures are often hidden and few Americans see them.
  • Examples: mass-text chatbots linking to Parscale-built sites with tiny footnote disclosures at the page bottom.
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