99: Carl Jung - The Undiscovered Self

In 'The Undiscovered Self,' Carl Gustav Jung argues that the future of civilization depends on individuals' ability to resist the collective forces of society. Jung posits that modern society, with its emphasis on rationalism and mass culture, undermines individuality, leading to a disconnection from the inner self. He advocates for the integration of the unconscious mind with the conscious, a process known as individuation, to achieve psychological health and counter the dangers of mass society. The book explores themes such as the shadow self, the dual nature of human psyche, and the role of religion in individual expression. Jung emphasizes the need for self-knowledge and the pursuit of meaning beyond superficial modern existence, urging readers to delve into their consciousness and reclaim their individuality[1][3][4].