
Magnified with Matt Cooper AI Magnified EP2 - Making AI Work For Your Business w/Bronagh Riordan and Lawrence Vesey
Oct 23, 2024
In this discussion, Bronagh Riordan, a data and analytics leader and chair of CeADAR, and Lawrence Vesey, a consulting partner at Sia Partners, explore the transformative power of AI in business. They debate whether AI will replace human roles or simply enhance them, emphasizing the importance of human oversight. The guests highlight concerns about data bias, the implications of the EU AI Act, and the need for robust governance. They also provide practical advice for businesses looking to embark on an AI journey, advocating for small initial projects and staff upskilling.
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Episode notes
Assess Tasks, Not Job Titles
- Break jobs into tasks and assess AI impact at the task level to identify where automation adds value.
- Use that analysis to prioritise roles for augmentation, not wholesale replacement.
Gen AI As An Assistant
- Generative AI is better framed as an assistant that augments human work rather than a full replacement.
- Humans still add critical judgement, creativity and oversight that models lack.
ChatGPT Generated Teaching Personas
- Lawrence used ChatGPT to generate 50 student personas for a teaching assignment, saving time on labourious work.
- He stressed the need to review and critically assess AI outputs, not accept them uncritically.


