People Magic: How to Build a $1M Community How Do You Value a Community?
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Mar 20, 2025 Explore the monumental difference between community-driven and content-driven businesses. Discover how every new member enhances value through strong group identity and relationships. Learn why investing in community engagement can save on marketing costs while boosting revenue. Dive into the mechanics of building meaningful connections that pave the way for a successful business, maximizing the network effect.
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Value of Community over Content
- Content itself holds little value; connections and shared identity within a community are key.
- A strong community fosters loyalty and engagement, making members less likely to leave.
Disney vs. Meta
- Disney, a content-driven business, is worth $90 billion.
- Meta, a network-effect business, is worth $1.5 trillion, highlighting the difference in value.
Focus on Community, Not Investors
- Don't take on investors early on, focus on building a strong community first.
- Charge upfront, optimize pricing, and leverage your network for initial growth, aiming for 30 members in 30 days.