The Startup CPG Podcast

#69 How to Design a High Converting Ecommerce Website

Nov 15, 2022

54:32

It’s November and we’re entering the biggest online shopping season of the year in the US. How is your ecommerce site functioning? Or are you thinking about launching a new website? Black Friday is in a few weeks, so hopefully you can take away some actionable tips for the upcoming holiday months or this can help you start thinking through your 2023 website planning. Here to help us navigate the topic of building a high-converting ecommerce site today is Kelly Ferris, Director of Sales for Small Business at BigCommerce. BigCommerce is a leading ecommerce software platform that enables companies of all sizes to sell physical and digital goods online.

Listen in as Kelly shares about:

The definition of a “high converting” website
How to build trust with consumers
Considerations for collecting reviews
Best practices for structuring your website
Key elements of a great homepage design & product pages
Considerations for choosing an ecommerce platform and the different types of platforms
Advice to when and how to engage agencies
And more!

This episode was sponsored by Mondelēz International - applications for the 2023 SnackFutures CoLab program are open now! Go to applycolab.com

Episode Links:

BigCommerce website & IG @bigcommerce
Kelly’s LinkedIn
Brands mentioned: Sheets Laundry Club, Gourmet Fuel, Spiceology, Green Roads
Services mentioned: Yotpo, smile.io, stamped.io, Bazaar Voice, ShipBob

Mondelēz International‘s SnackFutures CoLab program:

Apply for the 2023 cohort here (open as of 9/20/22)
Podcast episode #67 sharing the CoLab experience of Bunny James Boxes
Podcast episode #54 sharing the CoLab experience of alumni Pan's Mushroom Jerky and GoNanas
Podcast episode with the Mondelēz International team about CoLab
SnackFutures website
Mondelēz International website

Show Links: