140: Unlocking Donor Engagement: Strategies for Building Stronger Relationships

My special guest’s Catherine Ashton, Sara Hoshooley, Natalie Monroe, Jordana Merkin, and Katelyn Baughan join us to talk about ways to build stronger relationships through different marketing strategies with donors. We delve into the world of donor engagement and relationship building and discover the strategies and challenges faced by fundraisers in creating meaningful connections with donors.

Have you heard these three myths about donor engagement and relationship building? Myth 1: Donors only care about the bottom line. Myth 2: Building relationships with donors takes too much time and effort. Myth 3: Donor engagement is only important during fundraising campaigns. In this episode, our guest speakers, Catherine Ashton, Sara Hoshooley, Natalie Monroe, Jordana Merkin, and Katelyn Baughan, will debunk these myths and reveal the truth behind the importance of donor engagement and relationship building for fundraisers and nonprofit professionals.

In this episode, you will be able to:

• Discover the vital role of donor engagement in enhancing your fundraising strategy and building sustainable relationships.
• Gain insightful knowledge on transitioning from transactional to connection-oriented and storytelling in fundraising.
• Uncover effective strategies to tailor your communication to donor preferences, increasing their loyalty and donations.
• Develop a deeper understanding of tracking metrics for evaluating campaign success in a more dynamic way.
• Identify the key balance between immediate fundraising goals and future-driven relationship-building techniques.

Get all the resources from today’s episode here. 

Many thanks to our sponsor, Bloomerang for making this episode possible. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Head to bloomerang.com/whatthefundraising to learn more about Bloomerang. 

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If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization.