Generative AI and paid subscriptions: Google's vision for the future

In addition to Gemini, Google is exploring generative AI as an alternative to its established search model. The company has been experimenting with generative search experiences that provide chatbot-like answers before presenting the usual list of links and ads. While Google doesn't anticipate replacing traditional search, the aim is to push the boundaries of what's possible and find a balance between latency, quality, and factuality. Paid subscriptions may become part of the generative AI experience, offering users a different and potentially ad-free search option. However, Pichai emphasizes the need for caution, as generative AI still has the risk of producing misinformation.