Building Your Board Career: Insights from Linda Boff and Tony Wells

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny connects with Linda Boff, CEO of Said Differently, and Tony Wells, a former marketer at Verizon, for a compelling discussion about how CMOs can build successful board careers. This special episode comes to you live from Brandweek 2024 in Phoenix, Arizona. Our guests share invaluable insights about the right time to pursue board positions, how to position yourself effectively, and what companies look for in CMO board members. They also discuss the delicate balance between full-time executive roles and board service, and why board work can be both challenging and rewarding.

Episode Highlights

• The right timing and prerequisites for pursuing board positions
• Building credibility through demonstrated results and boardroom experience
• Why companies seek CMOs for their boards
• Balancing full-time executive roles with board service
• The value and benefits of board service
• Strategic approaches to positioning yourself for board opportunities

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