The Who What Wear Podcast

Makeup Artist Joey Maalouf's Step-by-Step Guide to Revitalizing Your Everyday Makeup Routine

Jan 22, 2025

Joey Maalouf, a celebrity makeup artist known for his work with A-listers and engaging Zoom sessions, shares his expert tips for revitalizing your makeup routine. He discusses personalized techniques to enhance beauty while avoiding TikTok fads. Joey dives into achieving naturally beautiful eyebrows, effortless eyeshadow and blush applications, and the fun of exploring lip products. With a focus on product recommendations and color placement, he empowers listeners to embrace their individuality and tackle makeup with confidence.

40:49

Episode guests

Joey Maalouf

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Episode notes

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Quick takeaways

Joey Maalouf emphasizes personalized makeup sessions to teach effective application techniques using clients' own products while enhancing their natural beauty.

The podcast outlines structured makeup routines that adapt to different time constraints, promoting a customized approach to achieving desired looks effortlessly.

Deep dives

Elevating Makeup Techniques

Private makeup sessions via Zoom provide personalized guidance to enhance individual beauty with minimal effort. These sessions focus on teaching clients how to apply makeup effectively using their own products, avoiding a one-size-fits-all approach characteristic of many tutorials available online. The emphasis is on understanding placement and the correct application techniques to enhance natural features rather than simply mimicking an artist's style. As a result, participants can cultivate confidence in their skills and discover how to achieve their desired looks with greater ease.

Intro

3min

Unleashing Your Makeup Potential

20min

Expert Tips for Achieving Naturally Beautiful Eyebrows

2min

Effortless Eyeshadow and Blush Techniques

8min

Revitalizing Makeup Tips: Color Placement and Application

3min

Embracing Lip Makeup and Modern Techniques

5min

Transformative Makeup Insights and Fashion Discoveries

5min

Joey Maalouf is a makeup artist and creative consultant who works with celebrities like Goldie Hawn, Rachel Zoe, Lisa Rinna, and Molly Sims. On top of his red carpet and editorial work, he offers incredible one-on-one Zoom makeup sessions, where he evaluates and upgrades his clients' makeup routines. In the session, he shares his expert tips and tricks to allow you to upgrade your products, techniques, and approach to your makeup looks—all with the goal of helping you "get out the door and look gorge." Today, Maalouf joins Who What Wear co-founder and Chief Content Officer Hillary Kerr to give listeners a taste of what he offers in his sessions. Kerr had a session with Maalouf in the fall and can't stop raving about it. They get into application techniques, product recommendations, and the TikTok advice you should definitely avoid.

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