Upshots: Branding Your Startup with John Cantwell

With a record 5.5 million businesses starting up last year alone, it's not easy for early stage companies to stand out. Fortunately, John Cantwell, a creative director who specializes in brand and copy startups, is here to share his secrets behind building a memorable and authentic brand. In this Upshots episode, John shares his approach to harnessing the core ideas of founders and key team member to create a brand that resonates deeply with both its creators and its audience.

"A brand is the sum total of everything you do, everything you make, everything you say, everything you put out into the world. And it takes a while to shape that." - John Cantwell

PDF cheat sheet @ bit.ly/upshotscantwell

Connect with John on LinkedIn, check out his work at g-w.studio, and his most recent project itsdandi.com.

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