Across brands and retailers, we are starting to see the long-standing silos that stand in the way of efficiency, growth, and accountability start to crumble. Today’s guests from Kroger are living proof of the power of this, with the media maven Jenny Holleran, VP at Kroger Precision Marketing having the important conversations and the united front together with Jorge Alfonso, Head of Digital Merchandising at Kroger. They share a deep commitment to a seamless, unified omnichannel experience for consumers that drives growth for both Kroger and for their brand partners. It’s a sibling rivalry in the best way possible.
Unpacking the Digital Shelf