Elizabeth Cutler and Julie Rice

From joining gyms to taking Yoga classes, finding a workout that was both effective and satisfying did not come easily to Elizabeth and Julie. Unable to discover a cardio program that motivated and inspired (as well as burned calories), Julie and Elizabeth set out to create a new kind of routine. Fusing elements of indoor cycling with upper body workouts, the two opened a
small studio on the upper west side of Manhattan. They soon found themselves attracting media attention, serving celebrities, and opening multiple locations in New York City and the surrounding region.

Julie and Elizabeth speak with Jessica Harris about how an unknown cycling studio transformed itself into a lifestyle brand, from scratch.

Listen to the interview