The Near Memo Google goes local w/ product search; FTC: HomeAdvisor cheated SMBs; SMBs dislike direct sales model
Google, in competing with Amazon product search, has taken a local approach with their Shopping tool. While the approach makes sense strategically it isn’t clear whether it is enough to gain the traction in real time local inventory that Google needs to compete with Amazon.
In a 3 count complaint, the FTC has accused HomeAdvisor of charging more than promised, delivering crappy leads and making it difficult to get refunds. HomeAdvisor says that they “will fight it vigorously” but the FTC is looking to make an example
A recent Breeden survey was asking how businesses prefer to deal with sales people or whether they preferred to do research on their own. Over 70% prefer to start the exploration for software on their own. This attitude is leading to a product led sales model.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Near Memo Ep 56
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