Starter Story The Marketing Playbook That Grew My App to $13K/month | Starter Story
Jan 8, 2026
Discover how a brilliant marketing strategy propelled an app to $13K in monthly revenue. The guest shares insights on utilizing free tools to drive organic traffic and highlights the effectiveness of an engineering-as-marketing approach. Learn about the creation of around 50 free tools and how they convert visitors into customers. A step-by-step playbook for SEO success using key tools is also discussed. Plus, receive valuable advice on launching quickly and iterating based on real user feedback!
AI Snips
Chapters
Transcript
Episode notes
From Quitter To SaaS Builder
- Banu quit his startup job, moved home, and built multiple SaaS products until one succeeded.
- He iterated quickly, sold Feather for $250k, and focused full-time on SiteGPT which reached $13k MRR.
Website Chatbots Drive High Lifetime Value
- SiteGPT turns a website's content into a 24/7 AI assistant that answers visitor questions.
- This product model yields high LTVs, with SiteGPT's average lifetime value ~ $1,700–$1,800.
Organic Traffic Scales Paid Conversions
- SiteGPT converts ~50k monthly visitors into ~200 leads and ~25–40% trial-to-paid conversion.
- Efficient organic traffic plus decent conversion funnels scale MRR without paid ads.