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Why few voters like Sunak
Jan 13, 2024
James Johnson, co-founder of JL Partners, joins the show to discuss the changing perception of Rishi Sunak among voters, including how he went from being seen as a breath of fresh air to being viewed as out of touch and spineless. The podcast also explores the decline of Sunak's popularity, the public perception of Kherstammer compared to the prime minister, and the impact of the post office scandal on voters' perception of the Liberal Democrats.
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Quick takeaways
- Rishi Sunak's popularity has shifted closer to the Conservative Party, posing a challenge for him and the party in appealing to undecided voters dissatisfied with the Tories.
- Current voter perception of Rishi Sunak is negative, with terms like 'out of touch' and 'false' being used to describe him, hindering his image as a strong leader.
Deep dives
Rishi Sunak's Image Evolution
Rishi Sunak's popularity has had its ups and downs, from his introduction during the COVID-19 pandemic as the chancellor distributing funds through the furlough scheme and gaining popularity to experiencing a dent in his image with the non-domra scandal. Despite initially being seen as a potential Tory leader with higher personal ratings than the party itself, Sunak's image has shifted closer to the Conservative Party. However, there is still hope that he can appeal to undecided voters who are dissatisfied with the Tories.
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