Minter Dialogue with Brooke Sellas
Brooke Sellas is a digital customer experience consultant, social media customer service management and social media listening expert. She's founder and CEO of B Squared Media, is host of The Marketing Agency Show and is also author of Conversations that Connect, How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care." In this conversation, we discuss the different types of conversations one can have as a brand with customers, the role of emotional disclosures, the relationship between empathy and trust, the Social Penetration Theory and the place of imperfection.
If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.
Leadership, Brand Strategy & Transformation - Minter Dialogue