Wharton Business Daily

Understanding Trump’s Tariff Tactics Through the Lens of Negotiation

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Apr 30, 2025
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INSIGHT

Leverage Drives Trump's Negotiation

  • Leverage in negotiation means who has more to lose if no deal happens, and it is always relative.
  • Trump excels at manipulating perceptions to create situational leverage for himself.
INSIGHT

Tariffs As Tactical Pressure

  • Trump's tariff strategy is a tactic to impose costs and shift negotiation power by worsening the no-deal alternative.
  • He uses tariffs to pressure foreign producers hoping consumers will be less affected initially and bring counterparts to negotiate.
INSIGHT

Litigation Parallels Tariff Strategy

  • Trump's use of litigation in business was to impose costs and extract advantage, similar to his tariff strategy.
  • Although aggressive, he likely prefers settlement over prolonged damage or war.
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