55 | 🔥 The Dark Side of Crisis PR: When Honesty Actually Saves Your B2B Brand 🛑 with Mike Maynard (Napier Group)

Mike Maynard is the CEO of Napier Group, a UK-based PR and marketing firm.

In this episode of Good Revenue, host Neeta Bidwai and Mike, discuss:

• Mike's unique transition from engineering to marketing and his own experience with M&A.

• Lessons from acquiring an agency before the dot-com crash and the importance of client retention.

• How client M&A activity has shaped his strategic insights.

• The role of clear communication and brand management during an acquisition.

• Real-world examples of crisis management and maintaining trust in B2B tech.

• The significance of customer focus and adaptability in high-performance organizations.

Gain valuable advice on navigating mergers and acquisitions, handling crises, and ensuring long-term client satisfaction in a competitive market. Tune in for deep insights from Mike's extensive experience.

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Where to find Mike:

https://www.linkedin.com/in/mikemaynard/ 

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/ 

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue 

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Highlights:

00:00 Introduction and Guest Welcome

00:39 Diving into M&A Experiences

03:44 Client Perspectives on M&A

07:47 The Role of Communication in M&A

19:23 Navigating Crisis and Reputation Management

30:15 The Self-Directed Buyer Journey

34:18 High Performance Organizations

35:21 Conclusion and Farewell

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Referenced:

• Napier Group: https://www.napierb2b.com 

• Microchip Technology Inc.: https://www.microchip.com 

• Atmel Corporation: https://www.atmel.com 

• Microsemi Corporation: https://www.microsemi.com 

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