Bloomberg Talks

Norwegian Cruise Line CEO Harry Sommer Talks Good Booking Trends Ahead

Apr 30, 2025
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INSIGHT

Strong Bookings Beyond 2025

  • Norwegian Cruise Line shows strong booking activity into late 2026, surpassing historical averages.
  • A specific softness exists only for European cruises in Q3 2025, not reflecting overall demand.
INSIGHT

Consumer Stability Drives Demand

  • Mid and high income consumers remain financially stable and continue to book cruises.
  • Americans prefer cruises closer to home, affecting European booking softness.
INSIGHT

Cruises Offer Great Vacation Value

  • Cruises offer superior value compared to hotels, bundling food, entertainment, and amenities.
  • This value proposition helps the cruise industry withstand moderate economic challenges.
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