Michael McCurdy of McCurdy Construction, Structures Cabinet + Design and Noblessa Phoenix

Jun 27, 2021

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Today Brad speaks with Michael McCurdy, President of McCurdy Construction, LLC; Structures Cabinet & Design, LLC; and Noblessa Phoenix.

An entrepreneur at heart, Michael shares why he decided to make the foray into the construction industry and why he specifically chose to start not one, but three businesses in Phoenix.

Michael explains his rationale behind encouraging his team to own every win and every loss in the business, and at the same time taking full responsibility for every failure as President of the company.

He talks about setting expectations with clients and the importance of keeping them informed throughout the process to maximize their freedom of choice over their home’s final outcome.

Finally, Michael calls for more “sophistication” in the planning and implementation of systems and processes in more construction companies in order to raise all ships and, by extension, raise standards across the industry as a whole.

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Topics Discussed:

[02:39] What makes a good business owner?
[03:53] Managing the high risks of managing a construction company
[06:06] Recovering from business mistakes
[07:55] McCurdy Construction’s process from client onboarding to project completion
[09:22] Motivating employees in different departments all working toward the same goal
[12:00] Keeping all parties in a project on the same page with regard to pricing
[20:24] The toughest part about running a business and keeping your team motivated
[25:23] Why Michael almost never allows himself to talk business outside business hours
[27:24] Why Michael decided to start a second business, and then a third
[32:02] How Michael developed his expertise with cabinetry
[40:40] Becoming a distributor in Phoenix
[45:10] Helping clients choose an aesthetic for their cabinetry
[47:49] How a great showroom translates into great sales
[49:58] Why Michael decided to go into construction

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Key Quotes from Episode:

If you’re giving your employees what they need to have to do their jobs, that’s what makes a good owner. A good owner owns their mistakes and encourages their employees to do better. Generally, if the company wins, everybody wins.
I love construction; but I’m in love with business.