The Artificial Intelligence Show #192: AI Answers - Responsible AI Adoption, Agency Transformation, Rethinking Workflows, Data Privacy, & Leadership in the Age of AI Agents
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Jan 22, 2026 Explore the future of leadership in a world increasingly populated by autonomous AI agents. Discover how marketing agencies can adapt to a post-billable-hour landscape with AI-driven methods. Understand the unique risks posed by large language models and the importance of responsible AI practices. Learn about the rise of AI Output Verification roles and the challenges of platform consolidation. Gain insights on building custom AI assistants, the need for new leadership skills, and when to avoid automation in decision-making.
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Agencies Must Become Strategic Advisors
- Agencies must shift from billable-hour tactics to advisory roles like change management and AI agent development.
- Paul Roetzer says agencies that become strategic advisors will capture long-term value.
LLMs Are Effective But Not Fully Understood
- Large labs trained LLMs without full mechanistic understanding, so models behave like "alien technology."
- Paul Roetzer warns leaders to learn limitations like hallucinations to plan responsible use.
Adopt Responsible AI With Human Oversight
- Build responsible AI practices now because models gain reasoning and autonomy quickly.
- Anticipate long-horizon tasks automation and design human-centered safeguards accordingly.
