In this episode of the Main Street Business Podcast, Mark J. Kohler and Max Merritt reveal how NIL athletes can turn short-term earnings into long-term wealth. From forming an LLC to electing S corp status and leveraging mega Roth strategies, they lay out the playbook every young athlete—and their advisors—should follow.

Here are some of the highlights:

Mark emphasizes the similarities between athletes and entrepreneurs, highlighting the self-discipline required in both fields.
Max notes that many college athletes become entrepreneurs, often owning their own businesses.
The importance of treating NIL income as a business transaction, suggesting the formation of an LLC and potential S corporation election.
Mark warns against signing NIL contracts in the athlete's name, suggesting the use of the LLC to protect the athlete's interests.
Mark and Max explain the concept of the mega backdoor Roth IRA, allowing athletes to save up to $70,000 annually in a tax-advantaged account.
The potential for athletes to save significant amounts in retirement accounts like the solo 401(k).
Mark encourages athletes to seek professional advice from tax lawyers and financial advisors to make informed decisions about their income and investments

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