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Sales Reinvented

From Obstacle to Opportunity: Uncovering Hidden Objections with Steve Hall, Ep #437

Jan 15, 2025
18:12

In this episode, sales expert Steve Hall challenges the idea of “overcoming” objections, seeing them instead as opportunities to build trust. He shares how understanding the nature of objections—whether they’re real concerns or just initial brush-offs—can strengthen sales conversations at every stage. 

Steve emphasizes the role of empathy, listening, and confidence, and provides his top objection-handling strategies, including how to address price concerns without immediately discounting. By reframing objections and approaching them with curiosity, Steve shows how sales professionals can turn these challenges into lasting relationships and closed deals.

Outline of This Episode
  • [1:02] Common objections that salespeople face
  • [2:14] The Biggest mistake salespeople make
  • [3:20] How Steve responds to objections
  • [6:38] The role of empathy in handling objections
  • [7:43] How to handle objections with confidence
  • [9:36] Steve’s top 3 objection handling dos and don’ts
  • [11:36] Turning challenging objections into sales
Connect with Steve Hall Connect With Paul Watts 

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