Joe Falcão, CFO and Employee #5 at Thrasio

Sponsored by Peter Fasse, Patent Attorney at Fish & Richardson: https://www.fr.com/team/j-peter-fasse/

Joe Falcão is the CFO of Boston-based unicorn Thrasio. Learn the secrets of this uniquely successful startup. Retrace my friend’s exciting journey which started in Kenya and led to Boston via Brazil and other interesting places.

Highlights:

• Sal Daher Introduces Joe Falcão, CFO & #5 Employee at Boston-based Unicorn Thrasio
• “Always be open to meet people.”
• “…we are playing within the Amazon ecosystem by acquiring Amazon third-party sellers.”
• “…what we are buying is basically a proven customer experience and a proven supply chain that they can use in our platform and build in scale.”
• “…from that point, onward it becomes very time-consuming or capital onerous for them to grow and scale. And that's a sweet spot where Thrasio can acquire these companies.”
• “And we want to make sure that they feel pride in what we are growing and helping them out.”
• “…we've got a unicorn status in the summer.”
• “…what we want to do is provide awesome products for the customers.”
• “One other element I will suggest for the founders of companies is to understand their numbers, the flow very well. How the company makes money, the business model.”
• “…create a strong relationship with investors, because investors can help you.”
• “Your mom may be more interested in your success, but your investors are second, a very close second.”
• “…doing the right thing and build up strong trust and relationships. That's the cornerstone of everything I do.”
• “Vasco da Gama went to India, and that was the startup of 500 years ago.”
• “…every company I joined, I tried to pick up a corner of the company, which had problems that needed to be fixed.”
• How Joe Met His Wife Cheryl on a Trip to India