UNLIMITED SUPPLY with Digital Music News Spotify video angles, StubHub plays the float, and there's equity in warm oatmeal.
Dec 11, 2025
Exciting changes are coming to Spotify with the addition of music videos aimed at competing with YouTube. The podcast dives into the impressive views of top VEVO hits, showcasing stars like Bruno Mars and Lady Gaga. Coldplay is celebrated as the top touring band, while ABBA's hologram show highlights the economic potential of virtual performances. StubHub's strategy on seller payment floats raises eyebrows. Plus, the future of festivals faces uncertainty as Gulf Shores denies permits for upcoming events.
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Spotify's Video Bet Faces YouTube's Scale
- Spotify adding music videos is a logical extension of a listening-first platform trying to offer richer music experiences.
- Competing with YouTube's scale and monetization remains a steep, uncertain challenge for Spotify.
Legacy Stars Still Command Video Views
- YouTube (Vivo) still dominates music-video mindshare and massive view counts remain possible for established stars.
- Bruno Mars and Lady Gaga delivered the year's most-watched music video, underscoring legacy-artist power on video platforms.
Add Generative Tools To Licensed Libraries
- Try integrating AI layers into music platforms to let users DJ or create unique content, as Hangout.fm did.
- Use licensed catalogs plus generative features to boost engagement and social listening.