Contractor Growth Network #199: Micro-Commitments
Dec 15, 2020
28:46
Like most business owners, contracts have trouble gauging the interest of their prospects. One of the best ways to gain clarity is to use micro-commitments, those being, asking a small favor of your prospects. Something as small as asking your clients to fill out a survey is a micro-commitment. Logan and Chris are talking about this high-level strategy that will either get people to invest in you more or weed out the tire kickers!
In this episode, we talk about…
- Breaking down micro-commitments and some examples
- Differentiating between micro-commitments and the foot-in-the-door
- What micro-commitment gives to the contractor
- Why contractors get caught up with people that aren’t the right fit
- Trouble follows if you choose not to pre-qualify
- Putting your family in the back seat
- Processes give contractors many new opportunities
- How to become a leader that people trust enough to make micro-commitments
- Chris’s first-ever sales call that wasn’t worth the time
Links to resources:
Join the Contractor Growth Network Facebook Group!
Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com