Faris Yakob believes that attention is not merely the first step to engagement with something, but a fundamental shaper of who we are: if ‘we are what we eat’, then what we pay attention to comes to define us.

The author of ‘Paid Attention’ and co-founder of Genius Steals, he and his wife Rosie have spent the last ten years as modern nomads, consulting, speaking and writing. In this episode Adam and Faris discuss:

How Faris’ diverse career and nomadic life has been ‘a quest for interesting’
Why attention is part of the substance of our existence
Why it is impossible to buy attention today …
…And yet everyone is still competing for our attention all the time
Strategies for earning attention in a saturated media age
Why the ‘most interestingness’ comes in the connection of domains that are not obviously connected

Follow Faris on Linkedin: https://www.linkedin.com/in/farisyakob/

Subscribe to Faris and Rosie's substack 'Strands of Genius': https://geniussteals.substack.com/

Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/

Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.

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