VR 2024: inflection point with Apple Vision Pro, Quest 3, enterprise
Dec 29, 2023
auto_awesome
Guest Rolf Illenberger, founder & CEO of VR Direct, joins host John Koetsier to discuss the inflection point of VR in 2024, the role of different VR headsets including Apple Vision Pro and Meta Quest Pro, the challenges and opportunities of VR in consumer and enterprise markets, and the intersection of VR and AI. Illenberger predicts that by the end of 2024, every enterprise will need a VR strategy.
2024 will be a critical inflection point for VR in enterprises, with wide-scale adoption and the emergence of convincing use cases.
The Apple Vision Pro, with its emphasis on natural interfaces and immersive content, will play a significant role in future entertainment.
Deep dives
VR Breakthrough in Enterprise Adoption in 2024
The podcast discusses the potential inflection point for VR in 2024, particularly in the enterprise space. While widespread consumer adoption may still require further hardware and ecosystem development, the guest believes that VR will see remarkable breakthroughs in enterprise adoption next year. VR is already being successfully used for training and skill advancement, safety training, internal communications, virtual showrooms, and digital twin applications. The guest predicts that more convincing use cases will emerge in the coming months and years, driving further adoption. The trend towards remote work and the need for better training solutions, particularly in industries like healthcare, further support the potential growth of VR in enterprises.
Apple Vision Pro and Its Impact on VR Market
The discussion touches on Apple Vision Pro, which is expected to be a device suitable for both enterprise and consumer use. Although the initial release will focus on enterprise users, Apple aims to create an immersive content and entertainment ecosystem for end users. The guest points out that the device's expensive pricing and lack of existing ecosystem suggest that it is not meant for the mass market. The device's emphasis on natural interfaces, such as hand gestures and facial recognition, is believed to improve the user experience. While Apple faces the challenge of balancing enterprise and consumer markets, it is clear that immersive experiences and interactive storytelling will play a significant role in future entertainment.
Challenges and Expectations for VR Adoption
The podcast explores the challenges and expectations surrounding VR adoption in organizations. It highlights the importance of convincing use cases to drive initial acceptance and buy-in from teams. Additionally, IT departments face challenges in terms of hardware selection, considering the variety of available VR headsets. However, the guest is optimistic that these obstacles will be overcome in 2024, with many organizations certifying VR headsets for procurement and establishing guidelines for usage. It is expected that having a VR strategy will become essential for enterprises, just like having a website was in the late 1990s. Overall, the guest predicts a significant growth in VR adoption and usage in the enterprise space next year.
In this end-of-year podcast of TechFirst for 2023, host John Koetsier explores the future trajectory of Virtual Reality (VR) technology, especially its potential in 2024.
The podcast features Rolf Illenberger, founder & CEO of VR Direct, who believes that 2024 will be a critical inflection point for VR with wide-scale adoption, particularly in enterprises. There is notable discussion on different VR headsets including the Meta Quest Pro, Quest Three, and the upcoming Apple Vision Pro, as well as the role of AI in VR. The conversation also dives into the challenges and opportunities VR presents for both the consumer and enterprise markets, with an emphasis on the need for intuitive user interfaces and valuable use-cases. The podcast concludes with Rolf's prediction that by the end of 2024, it would be vital for every enterprise to have a VR strategy.
00:00 Introduction and Welcome
00:07 Discussion on VR Trends and Predictions for 2024
00:45 Interview with Rolf Dillenberger, CEO of VR Direct
01:12 The Host's Personal Experience with VR
01:44 The Future of VR: An Inflection Point
02:48 Enterprise Applications of VR
04:51 The Impact of Work from Home Trends on VR
06:24 The Role of Apple Vision Pro in VR
20:58 The Intersection of VR and AI
21:52 The Inflection Point for VR in 2024
26:36 Conclusion and Farewell
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode