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GeriPal - A Geriatrics and Palliative Care Podcast

How Pharma Invents Diseases: A Podcast with Adriane Fugh-Berman

May 16, 2024
In this conversation with Adriane Fugh-Berman, an expert on pharmaceutical marketing and disease definition, she dives into how corporations shape our understanding of diseases. From the rebranding of pre-diabetes to the medicalization of menopause, Adriane highlights the insidious influence of pharma on health narratives. The discussion reveals how marketing strategies distort disease definitions and impact prescribing practices, all while advocating for transparency in healthcare. A thought-provoking chat that questions who controls our health decisions!
47:03

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Quick takeaways

  • Pharmaceutical companies significantly shape healthcare by redefining diseases and using marketing tactics that affect prescribing behaviors.
  • The podcast emphasizes the need for transparency and independence in medical education to protect healthcare providers and patients from corporate influence.

Deep dives

Pharmaceutical Influence on Medical Practice

Pharmaceutical companies exert significant influence over healthcare providers, particularly in shaping prescribing behaviors. This influence exists not only through direct interactions with drug representatives but also through more insidious means, such as marketing messages embedded in Continuing Medical Education (CME) materials and through publications in medical journals. For instance, research has shown that even small gifts from pharmaceutical companies can impact prescribing habits, with physicians often unaware of the degree to which they are influenced. The podcast emphasizes the need for medical professionals to recognize these dynamics and to critically evaluate the sources of their medical information.

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