Purpose Driven FinTech Product: How to build and scale Products with a customer centric focus| Edu Moore, Product Director at Clara
In today’s episode I speak with Edu Moore, Product Director at Clara, Latin America’s leading end-to-end business spend management platform. Edu has an impressive career and worked in three FinTech Unicorns - Nubank, Bitso and Clara. We go through challenges of collecting feedback, prioritization, the differences between B2C and B2B product management, and how to keep PMs motivated
"You don't necessarily need to jump from one product to another. If the one product you have is working well, is attracting new customers, is gaining traction, you got retention, you got engagement, then maybe you should focus on the core, build the key functionalities that customers want and the ones that will actually help your business grow."
Maybe this is the secret to successful unicorns let’s dive into it!
👉 You can find Edu here
- LinkedIn: https://www.linkedin.com/in/edumoore/
- LinkedIn Clara: https://www.linkedin.com/company/claracc/
- Website: https://www.clara.com/
👉 And you can find Monica here:
- LinkedIn: https://www.linkedin.com/in/monicamillares/
- TikTok: https://www.tiktok.com/@moni_millares
- YouTube: https://www.youtube.com/@moni_millares
- Website: https://moni-millares.mystrikingly.com/
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In this Purpose Driven FinTech episode we cover:
(0:00:00) The struggle of collecting feedback and customer intuition
(0:04:08) The role of purpose in Edu’s career and leadership style
(0:08:11) Transition from investment banking to FinTech
(0:10:10) The fulfillment and impact of working in FinTech
(0:12:52) Differences in product management between startup and scale-up FinTech
(0:17:19) Prioritization and focus in B2C and B2B FinTech
(0:21:20) The importance of focusing on the core product
(0:27:19) Collecting feedback and decision-making in B2C and B2B
(0:35:50) Keeping product managers motivated and high-performing
(0:43:09) Partnering with governments to promote financial education in schools
SEARCH QUESTIONS
- How to build customer-centric products in FinTech?
- What are the differences between B2C and B2B product management?
- How to collect customer feedback in B2B FinTech?
- How to keep product managers motivated and high-performing?
- How to prioritize product features in B2B vs B2C?
- What is the secret to FinTech unicorn success?
- How to manage product workload effectively?
- How to scale products from startup to unicorn?
- What makes a good product director in FinTech?
- How to balance stakeholder involvement in product decisions?
- How to avoid feature bloat in product development?
- What is the role of financial education in FinTech?
- How to manage PM career development?
- How to transition from zero-to-one to growth in product?
- What are best practices for product backlog management?
- How to focus on core product vs new features?
- How to measure product impact in B2B FinTech?
- What skills do product managers need from unicorns?
- How to handle product prioritization trade-offs?
- How to create clarity and vision for product teams?
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Production and marketing by Monica Millares. For inquiries about supporting or sponsoring the podcast, collabs or guest appearances email Monica at fintechwithmoni@gmail.com
Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers; nor those of the guests. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.