Morning Wire Faith-Based Series ‘The Chosen’ Met With Box Office Success I 12.24.22
Dec 24, 2022
The conversation delves into the crowdfunding model that propelled a faith-based series to box office success. Discover how early investors profit while building a strong community. The discussion highlights innovative financial strategies that challenge Hollywood norms and the importance of transparency in media. Learn about the show's ability to engage over 100 million viewers by honoring Christian values. Lastly, explore the future of content that resonates with faith-driven audiences, showcasing both creative achievements and marketing strategies.
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Closed Doors
- Dallas Jenkins's movie failed in theaters in 2017, hindering traditional funding for his next project.
- He wanted to create a series about Jesus, a topic not typically embraced by major studios.
Unexpected Success
- A short film made for his church became the catalyst for crowdfunding The Chosen.
- Jenkins leveraged social media and a unique investment opportunity, exceeding expectations and raising over $10 million.
Freedom and Control
- The Chosen is free to watch and available on its own app, giving the creators complete control.
- This freedom allows them to cater to their audience without platform restrictions.