Unleashing Ideas that Expand Core Business with Luke Williams

Today's episode of The Future of Teamwork podcast features fellow Aussie and disruptive innovator, Luke Williams. Luke, along with show host and HUDDL3 CEO Dane Groeneveld, tackle the concepts of idea generation and building specialized teams that can disrupt habits and roadblocks that prevent success in business. Topics the two discuss include scarcity mindset and the value of sharing ideas, how to break apart existing recipes and organizational modes of thinking, and the surprising leadership lessons one can learn from the television show Bluey.

Key Takeaways

• [00:11 - 01:01] Introduction to the show, a fellow Aussie and Bluey
• [01:05 - 04:31] Luke's background in industrial design and how it contributed to his career, travels, and his role in disruptive innovation
• [01:05 - 04:31] Sharing of knowledge and resources vs. a scarcity mindset
• [05:58 - 10:07] A recipe for moving away from the scarcity mindset
• [10:09 - 11:41] People are cooking from a traditional recipe book, without new and better recipes, new growth theory
• [11:43 - 14:06] Running the core business, not giving employees time to think about ideas that don't support the core business
• [14:06 - 17:32] The myths of disruption, how to be the disruptive change
• [17:32 - 22:53] Rethinking disruptive innovation and creating teams that can evolve the core business
• [22:53 - 25:10] Attack the vulnerabilities, understanding strengths and weaknesses of the product and industry
• [25:10 - 27:54] Breaking apart existing recipes, denying existing cliches, removing the critical success factors to think about value
• [27:54 - 31:13] Taking teams out of the core rigidities, and using artificial frameworks and tools
• [31:13 - 34:11] Bluey, Bandit the dad, and a framework of fun that lends to disruptive thinking
• [34:11 - 35:25] The cult of personality is holding teams and individuals back
• [35:27 - 38:45] Hiring and thinking about what ingredients are needed, diversity, and working with the employees you have now
• [38:59 - 42:10] Execution is the commodity, ideas are the most valuable assets; Luke's platform Idea Skills
• [42:10 - 45:19] Ideas are the new oil, and how difficult it is to escape old ideas by not criticizing
• [45:24 - 47:05] A call to action, finding Luke in the world