Superwomen with Rebecca Minkoff PR Revolution: Putting People First in a Digital Age with Jennifer Bett Meyer and Melissa Duren Conner of Jennifer Bett Communications
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In the post-pandemic world, running a PR agency can be challenging amidst the ever-changing media landscape. However, Jennifer Bett Meyer and Melissa Duren Conner of Jennifer Bett Communications understand the importance of maintaining your core values while evolving your agency. Five years after appearing on Superwomen in 2019, Jennifer and Melissa share how their agency has evolved.
Jennifer Bett Communications celebrates its tenth anniversary this year, and even with a decade of experience, Jennifer and Melissa still love pitching. Despite having experienced many highs and lows, they remained true to themselves after the pandemic by concentrating on brand storytelling and maintaining personal relationships with editors. Jennifer and Melissa are proud to run an agency that puts women first, especially mothers. They believe that success can be achieved by reimagining the workday and prioritizing family. For female founders just getting started, Jennifer and Melissa are always available for office hours.
Thanks for listening! Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success.
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Big Ideas:
How intentionally building your client roster can help you get through crises
Keeping your PR agency relevant in the ever-evolving world of media
The importance of developing relationships with the editorial communities
How the mistake of moving too quickly can affect your business
Helping your struggling business by bringing in the right person
Navigating the co-founder relationship with effective communication
The balancing act of running a company as a mom and changing the way we view moms and work
The importance of supporting your team's personal life to better their professional life
The best ways to amplify your brand or business when you're just getting started
The importance of female founders supporting one another
Links:
Listen to Jennifer and Melissa’s First Podcast Appearance on Superwomen