Essential Ingredients Podcast 025: The Busy Parents’ Partner: Wholesome Alternatives to Kids’ Midday Meals with Lisette Howard and Katy Tucker
“There are a lot of no's… you just keep knocking, and you will eventually find the people that believe in what you're doing and not where you are in that exact moment.” —Lisette Howard
“There's a lot of flash-in-the-pan products out there that hit the market fast as all they're gone… It’s really important to know your end game right when you start.” —Katy Tucker
Feeding our little ones can be a constant battle— between picky palates, busy schedules, and the overwhelming options on grocery shelves. But what if we could provide our kids with snacks that not only satisfy their cravings, but also nourish their growing bodies? The future of kids' food is clean, simple, and deliciously nostalgic.
Sunnie is a mission-driven snack brand dedicated to upgrading snack time for busy families. Co-founders Katy Tucker and Lisette Howard are on a mission to provide better-for-you options that never compromise on taste or convenience.
Tune in as Justine sits down with Katy and Lisette to discuss their journey in revolutionizing the snack industry, the importance of clean ingredients, and their plans to bring more wholesome choices to families nationwide.
Meet Katy:
With a background in fashion, Katy Tucker brings a unique perspective to the food industry, focusing on creating products that are not only nutritious but also nostalgic and appealing. As a mother of three, Katy is passionate about empowering parents to make better choices for their children's snacking needs. Through Sunnie, Katy aims to redefine the snack landscape and inspire a healthier future for families.
Meet Lisette:
With a background in online marketing, Lisette brings a strategic and innovative approach to building Sunnie’s brand and reaching health-conscious consumers. As a mother of three, Lisette understands the challenges of finding snacks that both nourish and delight children. Through Sunnie, Lisette is on a mission to provide families with better-for-you options that never compromise on taste or convenience.
Connect with Feel Sunnie:
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Episode Highlights:
01:44 Bridging the Market Gap in Kids’ Lunch
06:51 Navigating the Business Landscape During COVID
10:31 Pitching and Fundraising Challenges
14:46 Target Partnership
18:56 Distribution and Expansion Plans
24:21 Future Plans for Feel Sunnie