#30 - Navigating Economic Uncertainty

Aug 15, 2023

In this captivating episode, Taylor and Mike discuss the world of marketing strategies, highlighting the differences between opportunity-based and problem-based marketing. They emphasize the importance of timing and believability in copywriting, and share insights on navigating objections through storytelling. The hosts also stress the significance of building relationships with clients and differentiating oneself in a competitive market by offering something new or customized.

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Introduction

00:00 • 3min

The Importance of Believability in Copywriting

03:04 • 4min

Navigating Objections and Constraints through Storytelling

06:35 • 2min

Building Relationships and Long-Term Thinking

08:55 • 1min

Different Strategies for Standing Out in a Competitive Market

10:23 • 7min

Yo, what's up! In today's TWC Talks, Taylor and And Mike unravel the dynamic world of marketing strategies, specifically diving into the captivating realm of opportunity-based marketing versus problem-based marketing.

They draw a clear distinction between these two approaches. Problem-based marketing, they explain, revolves around highlighting pain points and urgencies that prompt customers to seek solutions. On the other hand, opportunity-based marketing paints a vivid picture of a brighter, more fulfilling future—an enticing vision that captures the imagination of potential customers.

With fervent enthusiasm, the hosts underscore the paramount importance of fostering raving fans through the avenue of opportunity-based marketing. They delve into the profound impact that positioning opportunities for growth and transformation can have on cultivating a loyal and engaged customer base.

Timing, as the hosts assert, plays a pivotal role in marketing strategies. They elaborate on the intriguing concept that certainty, or even the mere illusion of certainty, can usher in a bullish market, while uncertainty tends to evoke a bearish market sentiment.

Delve into this compelling episode to uncover the strategies behind both opportunity-based and problem-based marketing, and how astute businesses can harness the advantages of each to fuel their success. With Welch and Walker as your guides, you'll gain valuable insights into the art of captivating customers, seizing opportunities, and navigating the intricate dance between certainty and uncertainty.

Tune in to seize your own opportunity for knowledge and growth in the dynamic world of marketing. Enjoy!

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OVERVIEW:

(01:14) Timing in uncertain markets.

(04:52) Overwhelming with proof of capability.

(11:16) The Power of New Things.

(12:20) Undercutting the market.

(16:59) The survey funnel or quiz funnel.