It’s fun to talk about sports a bit, but how does it relate to investing? Oh boy, there is change all over this topic, which matters because this dip into the sea change that the sports world is undergoing is likely a strong harbinger of what is to come in the broader business world. Sports so often plays that role in our society.

Our friend Jack Elkins was so helpful to talk to about all of this change! He will offer up his observations, that stem from a mix of experience with many professional sports, a love of sport, and deep knowledge of how the business of sport works. He put these skills to work as Director of Innovation at the Orlando Magic for many years and now teaches and does this work privately.

So maybe a quick spoiler, Jack is going to present that it is the WILD WEST in sports right now, and since we recorded this conversation, the American college football scene has exemplified just about everything Jack is talking about: two major California schools joined the Big 10, charting a course away from regional leagues with long-standing rivalries (and great fight songs that speak to these rivalries!), and important histories tied to region, to a super league based on the strongest, wealthiest, powerhouse programs.

Let’s jump into the wild wild west of sports…

#107: Jack Elkins: The Wild West of Sports and What that Means for Business - Rogue Waves Toolkit