Leading an Accountability Culture with Amberly Allen at Dealer Merchant Services

In this episode, I sit down with Amberly Allen, Managing Partner at Dealer Merchant Services, to explore the power of building an accountability culture inside an organization. Dealer Merchant Services is No.120 on the 2025 Inc. 5000 list. Amberly shares her inspiring entrepreneurial journey, launching her company during the COVID-19 pandemic and scaling to serve more than 1,050 auto dealerships in credit card processing. She reveals how her philosophy of “loving people up or loving them out,” combined with clear expectations and open communication, creates a culture where accountability drives performance. What stood out to me is how Amberly empowers her team with autonomy and decision-making, fostering a self-motivated environment where accountability becomes second nature. She also opens up about balancing self-care and leadership as a single parent, underscoring that accountability isn’t just a business practice — it’s a way of life. Her story highlights why high expectations and continuous improvement are the cornerstones of a thriving accountability culture, offering powerful lessons for leaders committed to building effective, resilient organizations.